EXCLUSIVE MARKETING ACTION PLAN

Q & A for interviewing a potential Listing Agent on your home!

Q: Once you list my home, how soon can you let the local Real Estate Community know about my home?

Q: How will you articulate my home’s special features and benefits in the Multiple Listing Service (MLS)?

Q: Will you put a sign in my yard and does it benefit me?

Q: What type of brochure, if any, will you provide me?

Q: Will you provide photos on the MLS? How many?

Q: Will you provide an Agent Open House on our home? Will you provide a catered luncheon at your own expense to attract other Agents?

Q: What system, if any, do you have in place to advertise the Agent Open House to attract the most Realtors to the luncheon?

Q: What system, if any, do you have in place for soliciting the Realtors’ professional opinion with regard to my home after the Agent Open House?

Q: Where will you advertise my home?

Q: Do you have a database of Realtors that you e-mail to advertise my home and advertise changes and updates and if so, how many?

Q: What system, if any, do you have for mailing to my neighbors and telling them about my home?

Q: What system, if any, do you have for mailing to other sources in the St. Louis area that might generate further interest in my home?

Q: What about TV? Do you do any advertising of my home on TV?

Q: Do you have an actively advertised personal Web Site and will my home be featured on it?

Q: Will my home be on the Internet and where?

Q: I want the best, most widely known and most sought-after Web sites. Tell me about the sites you’ll advertise on…are they the best?

Q: What is your system for obtaining feedback on my home and getting back to me?

Q: How often will you get back to me?

Q: What if my house isn’t selling, what will you do then?

Q: What free service can you offer to help make my move easier?

Q: Do you have a full-time staff and what is the benefit to me, the homeowner of this staff?

Q: What price do you recommend for my home?